In order to choose the most appropriate method to to focus on in order to increase traffic to your website, and ultimately improve the online visibility of your website, you need to understand the difference between the two main traffic sources.

Organic Traffic (SEO) versus Pay Per Click Traffic (PPC)

To make things easy, here is just a summary as it can get quite complex.

Organic Traffic (SEO)

Pro’s:

• Greater long term benefits
• More exposure, branding, and awareness
• Greater ROI over the long term

Con’s:

• Result can take a long time to be seen
• Is a long term strategy, with minimal short-term ROI
• Harder to track ROI

Pay Per Click Traffic (PPC)

Pro’s:

• Quick to Setup
• Easy to measure and ensure ROI
• Fast results

Con’s:

• More expensive
• Lower ROI over the long term
• Requires greater management to ensure no money wasted

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