SEO (search engine optimisation) is simply the strategy of getting your website to the top of major search engines including Google, Yahoo, and Bing. When consumers search for the product or service you are offering you want to be placed as high as possible to get noticed.

When developing an SEO strategy for your website, the relevancy of your website is increased by focusing on high frequency terms searched by your customer. This is known as an organic search, where the search is not impacted by a paid advertisement or other unnatural search factors.

Web page searches are ranked based on the most relevant information to users. It’s important to improve the relevancy of your business in the eyes of your customer. The SEO strategy should focus on many different search variations to include image, local, video, and even academic searches. Here are a few key factors for a successful SEO focused online marketing strategy.

When implementing SEO on your website, consider the way search engines think, how your consumers search for specific topics on the internet relevant to your business, and the precise terms (keywords) entered into a search engine to maximise the exposure you can get in front of your consumer base. You should also consider search engines specifically preferred by your target market. If your customer prefers Google, you should know this and optimise your strategy to attract Google searches. In Australia, Google dominates with over 90% of search engine traffic.

In an effort to reach maximum visibility on search engines based on keyword search criteria, it will be necessary to edit the content of your website, HTML links, and other code to optimise the relevancy to terms searched by consumers. The editing process will also eliminate factors that may interrupt the indexing process to ensure your website can be found. An additional SEO strategy you should utilise will be to increase the quantity of backlinks ( a link yo your site from another site). When incorporating an SEO strategy, you will also experience increased traffic to your website, which will increase the opportunity to present your offerings to your target market and increased revenue!

Having a local web hosting company based in Australia should form part of your SEO strategy if you customers are also in Australia. This coupled with SEO online marketing strategies will bring optimal relevancy to your website. When your customer searches the internet, this strategy will ensure search inquiries gives your customer the opportunity to see you by keeping you ranked high on the search engines. When diversifying your exposure through embedding relevant images and video content to add additional depth to your website optimisation, you will see more customers visiting your website.