Targeting your customers with an impressive web design is not only achievable, but also highly recommended. An average person who starts a business website is normally after one thing – sales.  Big flashy logos and overdone textures won’t help you achieve this goal. You need to understand that a website is the most essential part of your online presence, and it must be well-synchronized in terms of creativity and information. Although there is plenty that goes into a web-design, listed below are four essential tips that are expected to help you create an effective website.

1. Create a solid layout
The significance of having a solid foundation is applied to almost everything in life. Anything put on top of a frail base fails at one time or another. In web design, layout is the foundation of a website. It entails the placement of different navigation elements and the content. A hierarchy should be established in these elements in order to give the most important ones the prominence they deserve. The visitors must be in a position to navigate through your website without facing unwanted disruption. You might have seen websites with multiple boxes, all differently sized and improperly lined up. Nothing grabs your attention, since you have just bumped into a hurricane of craziness. Avoid such mistakes!

Use Wireframes
Creating a wireframe is a common practice by web designers. It is basically a detailed representation of numerous elements that appear on a web page. Wireframes normally contain gray-scale boxes of placeholder text. Keeping things simple and structured is the key here. Avoid getting caught up in extensive design elements and colors.

Use Whitespace
Another key aspect of fine layouts is the whitespace between the page elements. Overcrowding has never worked, and never will. Let your pages breathe. Adding more whitespaces gives your website a more sophisticated appearance.

2. Make your website’s topography effective
Topography plays a very important part in how visitors digest your website’s content. It must be easy to read, while establishing structure within the content. Use larger font sizes and caps for titles and subtitles. This creates a clear hierarchy that differentiates the heading as holding more significance than the paragraph. Using strong contrast between the background and the text makes it easy for the users to read and understand the content.

3. Use appropriate design elements
This is the part where you can let your creativity go wild with icons, patterns, texture, etc. The design elements play an essential role in setting your website’s mood. Therefore, you should keep things in harmony with your website’s goals and audience. Also, the entire elements must be compatible with other components of the website.

4. Choose the right color scheme
Opting for the right color scheme for your website is as important as building a strong layout, because it will not only represent the true essence of your website, but will also create a certain feel. Don’t let your personal taste determine the colors of your website exclusively. It must be selected after considering the objective, content and audience of the website.

One other factor you need to take into consideration, is having a reliable web hosting provider to ensure your website is always online for your customers. Check out our Web Hosting Plans for an option that suits you and your website’s needs.